Spark interest in 20 seconds. With 70 words, or 400 characters or in roughly 4 lines: The “Elevator Pitch” is an exercise one masters with time after many rounds of direct and indirect feedback. Ideally, it’s done after some strategic branding work has been established and approved by all stakeholders.
For the questions below, know your USP (which also means knowing your competition or the alternatives your customer would use). Be able to name your target audience and have a goal in mind, something you’d like to get out of the pitch conversation.