Many startup founders miss an important opportunity: to establish their own brand positioning with the help of their competitors.
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Many startup founders miss an important opportunity: to establish their own brand positioning with the help of their competitors.
Read MoreLast year was the year of brand activism. Many companies spoke out or took action on socio-political issues—some did it right but many got it wrong.
Read MoreWhen it comes to creating a brand that grabs the attention of customers and stands apart from the competition, many startups think first about things like color scheme and logo design.
Read MoreNaming a brand can be a painful process but these rules, based on brand naming examples, cover everything to get it right.
Read MoreThe How. A roadmap. How to achieve the vision. Is on everybody’s daily agenda. Better cumbersome than fluffy. Ideally memorable.
Read MoreBrand color is the second most important visual aspect after a logo. How to find the right color for a brand?
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