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Brand Activism: Do good and mean it
Basics on BrandingJan 11, 2021Jan 11, 2021

When it Comes to Brand Activism, Here’s What Many Startups Are Getting Wrong

Last year was the year of brand activism. Many companies spoke out or took action on socio-political issues—some did it right but many got it wrong.

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Does your brand stand out?
Basics on BrandingNov 17, 2020Jan 11, 2021

4 Basic Branding Questions Every Startup Should Ask When Starting Out

When it comes to creating a brand that grabs the attention of customers and stands apart from the competition, many startups think first about things like color scheme and logo design.

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Naming branding
Basics on BrandingSep 11, 2020Jan 23, 2021

8 Rules for How to Name a Brand

Naming a brand can be a painful process but these rules, based on brand naming examples, cover everything to get it right.

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Mission Statement Examples
Brand Strategy ExamplesAug 2, 2020Jan 22, 2021

15 Company Mission Statement Examples

The How. A roadmap. How to achieve the vision. Is on everybody’s daily agenda. Better cumbersome than fluffy. Ideally memorable.

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Color in Branding
Basics on BrandingJan 23, 2018Jan 22, 2021

3 Guidelines for Finding the Right Brand Colors

Brand color is the second most important visual aspect after a logo. How to find the right color for a brand?

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