Many startup founders miss an important opportunity: to establish their own brand positioning with the help of their competitors.
Read More
When it Comes to Brand Activism, Here’s What Many Startups Are Getting Wrong
Last year was the year of brand activism. Many companies spoke out or took action on socio-political issues—some did it right but many got it wrong.
Read More
4 Basic Branding Questions Every Startup Should Ask When Starting Out
When it comes to creating a brand that grabs the attention of customers and stands apart from the competition, many startups think first about things like color scheme and logo design.
Read More
8 Rules for How to Name a Brand
Naming a brand can be a painful process but these rules, based on brand naming examples, cover everything to get it right.
Read More
15 Company Mission Statement Examples
The How. A roadmap. How to achieve the vision. Is on everybody’s daily agenda. Better cumbersome than fluffy. Ideally memorable.
Read More
3 Guidelines for Finding the Right Brand Colors
Brand color is the second most important visual aspect after a logo. How to find the right color for a brand?
Read More