Last year was the year of brand activism. Many companies spoke out or took action on socio-political issues—some did it right but many got it wrong.
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4 Basic Branding Questions Every Startup Should Ask When Starting Out
When it comes to creating a brand that grabs the attention of customers and stands apart from the competition, many startups think first about things like color scheme and logo design.
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8 Rules for How to Name a Brand
Naming a brand can be a painful process but these rules, based on brand naming examples, cover everything to get it right.
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15 Company Mission Statement Examples
The How. A roadmap. How to achieve the vision. Is on everybody’s daily agenda. Better cumbersome than fluffy. Ideally memorable.
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3 Guidelines for Finding the Right Brand Colors
Brand color is the second most important visual aspect after a logo. How to find the right color for a brand?
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