How to Create a Mission for Your Brand
What’s a good indicator to check if your branding mission is right? When you read your statement, does it touch you? Does it sound serious? Does it make you afraid?
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4 Guidelines to Finding the Right Brand Color
How does one approach finding the right brand color for a service or a product? Here are 4 guidelines to consider when looking for a color that expresses a brand’s communication needs.
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A Brand Strategy Template and How to Use It
Write your company’s strategy with this brand strategy template + guide in under 30 minutes. When done, email it to yourself or share it directly with your team and designers.
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The Problem a Brand Solves
A brand description = the problem a brand solves. Don’t overthink. Simply describe your business in a factual fashion.
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How to Save Time by Creating Mood Boards
Creating mood boards has been a part of design and branding tradition. The human mind can grasp things much quicker when they’re visual—as opposed to a word cloud or long paragraphs.
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On Branding-Specific Market Research
Branding market research: You want to know your market inside out. Ideally, you’re moving around in your market like an Italian pizza car on the streets of Rome.
Read MoreProtected: From Idea to Project: The Brief
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