Last updated August 2020.
The How. A roadmap. How to achieve the vision. On everybody’s daily agenda. Better cumbersome than fluffy.
These mission statement examples are part of the Branding Mox Workbook 01 | Company.
The mission of LinkedIn is simple: connect the world’s professionals to make them more productive and successful.
simple
Our mission is to give people the power to build community and bring the world closer together.
simple
Our company mission is to organize the world’s information and make it universally accessible and useful.
simple
Amazon
Our mission is to continually raise the bar of the customer experience by using the internet and technology to help consumers find, discover and buy anything, and empower businesses and content creators to maximize their success.
wordy
Zoom
To make video communications frictionless.
short
Apple
Apple’s mission is to bring the best user experience to its customers through its innovative hardware, software, and services.
simple
Airbnb
Airbnb’s mission is to help create a world where you can belong anywhere and where people can live in a place, instead of just traveling to it.
simple
Tesla
To accelerate the world’s transition to sustainable transport.
short
Netflix
Our core strategy is to grow our streaming subscription business domestically and globally. We are continuously improving the customer experience with a focus on expanding our streaming content, enhancing our user interface and extending our streaming service to even more internet-connected devices, while staying within the parameters of our consolidated net income and operating segment contribution profit targets.
wordy
Microsoft
Our mission is to enable people and businesses throughout the world to realize their full potential by creating technology that transforms the way people work, play, and communicate.
wordy
Walmart
We save people money so they can live better.
simple
TED
Spread ideas.
short
Shopify
Our mission is to make commerce better for everyone, so businesses can focus on what they do best: building and selling their products.
simple
WeWork
Our mission is to elevate the world’s consciousness.
nonsense
Peloton
On the most basic level, Peloton sells happiness.
nonsense
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