Brand
Associations

06
Brand
Workbook

Personality Traits

Pick 3 aspects from the following list or pick your own. Be as unique in your space as possible. Prioritize them and explain briefly what they mean in your context. Think of your brand as a person. B2B is a friend, B2C is a colleague.

Accountable | Analytical | Assertive | Bold | Calm | Caring | Cheerful | Considerate | Curious | Elegant | Flexible | Friendly | Fun | Honest | Kind | Loud | Loyal | Open-minded | Passionate | Quirky | Relaxed | Smart | Social | Supportive | Visionary

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