How does one approach finding the right brand color for a service or a product? Here are 4 guidelines to consider when looking for a color that expresses a brand’s communication needs.
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How to Create a Mission for Your Brand
What’s a good indicator to check if your branding mission is right? When you read your statement, does it touch you? Does it sound serious? Does it make you afraid?
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On Branding-Specific Market Research
Branding market research: You want to know your market inside out. Ideally, you’re moving around in your market like an Italian pizza car on the streets of Rome.
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