How does one approach finding the right brand color for a service or a product? Here are 4 guidelines to consider when looking for a color that expresses a brand’s communication needs.
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How does one approach finding the right brand color for a service or a product? Here are 4 guidelines to consider when looking for a color that expresses a brand’s communication needs.
Read MoreWhat’s a good indicator to check if your branding mission is right? When you read your statement, does it touch you? Does it sound serious? Does it make you afraid?
Read MoreBranding market research: You want to know your market inside out. Ideally, you’re moving around in your market like an Italian pizza car on the streets of Rome.
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