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How to find the right brand color
Basics on BrandingJan 23, 2018Jul 24, 2018

4 Guidelines to Finding the Right Brand Color

How does one approach finding the right brand color for a service or a product? Here are 4 guidelines to consider when looking for a color that expresses a brand’s communication needs.

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Why a brand mission is important
Basics on BrandingMar 23, 2016Sep 19, 2018

How to Create a Mission for Your Brand

What’s a good indicator to check if your branding mission is right? When you read your statement, does it touch you? Does it sound serious? Does it make you afraid?

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MMarch NY: Branding Market Research
Basics on BrandingDec 10, 2015Jun 18, 2018

On Branding-Specific Market Research

Branding market research: You want to know your market inside out. Ideally, you’re moving around in your market like an Italian pizza car on the streets of Rome.

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