Bluecore is a New York City startup in the e-mail marketing automation field. Bluecore enables marketing managers at e-commerce companies to send personalized e-mail based on customer behavior.
We developed a strategic plan and brand personality for Bluecore, positioning them as the easiest to implement e-mail marketing automation product in their field. We designed their brand with their key communication platforms in mind, developing the visuals from the ground up.
Bluecore’s logo represents a foundational core that brings customization and simplicity to their clients.
We explore many possible expressions of the brand before one rises to the top. Our strategic insights and market research ensure that we’re heading in the right direction.
More Than a Logo
The brandmark is just the beginning. A cohesive set of brand assets express Bluecore’s personality and brand values. All assets are organized into brand guidelines to ensure that the brand is executed properly across all communication touchpoints.
We developed an illustration style that helps Bluecore to clearly explain their message and product to their consumers. The streamlined, monolinear structure supports their mission to simplify e-mail marketing.
Typography & Color
Clean, modern typography allows Bluecore to communicate with their audience in a clear and uncomplicated tone. A monochramatic palette positions Bluecore to own the color blue in their competitive market.
Business cards and letterhead communicate in a clear and concise tone.
The business cards are printed 4 cp Offset + Varnish with letterpress ink colors on 160# Mohawk Loop Smooth cover white stock. All edges are colored.
Given the complex technical nature of Bluecore’s offerings, they needed a website that would simplify and explain the e-mail marketing process.
The entire team got their picture taken – a professional and a funny one.