A Women’s Thing
A Women’s Thing is a new ad-free magazine that shifts the focus away from lifestyle topics to the diversity of women’s professional and personal lives. AWT is strengthening the conversation about women in society, culture, business and tech.
We developed a strategic plan and brand personality for AWT, positioning AWT as the pioneers of the Women’s Media Revolution, we extended the brand personality and brand identity to every communication channel, including the print magazine and online presence.
We are creating all the visual components of the brand: a complete visual system including brandmark, typography, color, secondary graphics, and photography style. The result is a cohesive platform on which the magazine extends its mission to their audience.
The AWT brandmark and symbols redefine what we think of as “women’s things.” The brand expresses the idea that there is a library of ways to explore women’s topics.
Secondary Visual Elements
We explore many possible expressions of the brand before one rises to the top.
AWT gets printed on a light & sustainable paper with a thicker cover stock.
Issue 11: Money
This issue marks the beginning of AWT’s third year. It’s time to think about the future—what it means for AWT and for the women whose stories are shared.