Brand Strategy
for Startups

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FAQ

• What’s included in a design concept?
• A design concept consists of a logo, a color palette, typography and a few industry-specific applications of the design elements to give a better overall idea of how the brand will feel. Our design is based on the overall brand strategy that we have worked out together via the workbooks. Here are three examples:

• How do meetings and rounds work?
• We’ll have our first meeting call after we received the workbooks filled out and make changes based on each call for the next round. If needed, you can book additional rounds as we go.
• What’s the timeline?
• After receiving the workbooks, we’ll send you a suggestion for a timeline. Usually, the startup package is done in 2–4 weeks. The business package usually takes around 3–6 weeks, depending on your internal decision-making processes.
• Questions during filling out the workbooks?
• We will address questions and strategic directions during our call and update the workbooks accordingly. Our goal is to have a brand strategy that will serve as a baseline for design, voice, and any kind of executional work from that point on. Examples for each workbook question are linked within each section.
• Future marketing assets?
• We offer retainers and on-demand design and coding services for websites, landing pages, newsletters, social media, digital & print collateral, and campaign design.